{"id":663,"date":"2024-06-20T11:36:12","date_gmt":"2024-06-20T11:36:12","guid":{"rendered":"https:\/\/www.andbeyond.media\/blogs\/?p=663"},"modified":"2024-06-20T11:36:19","modified_gmt":"2024-06-20T11:36:19","slug":"tata-ev-store-launch-achieves-1-17-ctr-8-55-engagement-rate","status":"publish","type":"post","link":"https:\/\/www.andbeyond.media\/blogs\/tata-ev-store-launch-achieves-1-17-ctr-8-55-engagement-rate\/","title":{"rendered":"<strong>Tata EV Store Launch Achieves 1.17% CTR, 8.55% Engagement Rate<\/strong>"},"content":{"rendered":"\n<p><strong>About the client<\/strong><br>Tata Motors is a leader in the automobile industry, focusing on sustainable and innovative transportation solutions. The company is expanding its electric vehicle (EV) offerings.<\/p>\n\n\n\n<p><strong>Challenge<\/strong><br>The goal was to launch two new EV showrooms in Gurgaon and attract a tech-savvy, environmentally-conscious demographic.<\/p>\n\n\n\n<p><strong>AndBeyond.Media&#8217;s Solution<\/strong><br>In creative collaboration with Dentsu India, AndBeyond.Media implemented a digital marketing strategy:<\/p>\n\n\n\n<ul>\n<li><strong>Innovative Showcasing: <\/strong>Drove foot traffic to two new showrooms using interactive rich media creatives featuring a &#8220;Locate a Nearby Showroom&#8221; CTA.<br><\/li>\n\n\n\n<li><strong>Strategic Location Marketing:<\/strong> Effectively utilized pincode-level audience targeting to attract Gurgaon&#8217;s tech-savvy and environmentally conscious demographic to the new showrooms on Sohna Road and Sector 14.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Watch Innovation in Action<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/interactiveads.andbeyond.media\/c\/AyuX5nUsN7CLh33I\/creative\/UXbGyGWzhmeApp65\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2-1024x1024.png\" alt=\"\" class=\"wp-image-664\" srcset=\"https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2-1024x1024.png 1024w, https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2-300x300.png 300w, https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2-150x150.png 150w, https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2-768x768.png 768w, https:\/\/www.andbeyond.media\/blogs\/wp-content\/uploads\/2024\/06\/2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Outcome<\/strong><br>The campaign effectively increased visibility and foot traffic to the new showrooms:<\/p>\n\n\n\n<ul>\n<li><strong>Click-Through Rate (CTR):<\/strong> Achieved a CTR of 1.17%, reflecting high user interest.<\/li>\n\n\n\n<li><strong>Engagement Rate:<\/strong> The engagement rate reached 8.55%, showing strong user interaction.<\/li>\n\n\n\n<li><strong>Showroom Visits:<\/strong> The combination of rich media ads and geo-targeting successfully drove increased footfalls.<br><br><strong>Interested in creating a high-impact campaign?<\/strong> <a href=\"https:\/\/www.andbeyond.media\/get-started.html\">Get started!<\/a><br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About the clientTata Motors is a leader in the automobile industry, focusing on sustainable and innovative transportation solutions. The company is expanding its electric vehicle (EV) offerings. ChallengeThe goal was to launch two new EV showrooms in Gurgaon and attract a tech-savvy, environmentally-conscious demographic. AndBeyond.Media&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tata EV Store Launch Achieves 1.17% CTR, 8.55% Engagement Rate - AndBeyond.Media Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andbeyond.media\/blogs\/tata-ev-store-launch-achieves-1-17-ctr-8-55-engagement-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata EV Store Launch Achieves 1.17% CTR, 8.55% Engagement Rate - AndBeyond.Media Blogs\" \/>\n<meta property=\"og:description\" content=\"About the clientTata Motors is a leader in the automobile industry, focusing on sustainable and innovative transportation solutions. 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