Programmatic ad spend is poised to exceed $550 billion globally in 2023, as reported by Statista. A report by Forbes stated that Made for Advertising (MFA) websites contribute to approximately 5.7% to 7.9% of programmatic spending. When these statistics are synthesized, they may present a […]
Optimizing your website’s ad space is crucial for maximizing its potential. While you’re successful in attracting users and keeping them engaged with compelling content, untapped ad space represents missed opportunities. Unutilized ad slots lead to remnant inventory or unsold ad inventory, hindering your website’s full […]
Staying on top of key metrics is essential for publishers aiming to optimize their content and maximize ad revenue. While metrics like CTR (Click-Through Rate) and CPC (Cost Per Click) are widely acknowledged, one often overlooked but crucial indicator is Revenue Per Mille (RPM). Understanding […]
The festive season in India has begun. It’s a time when the entire nation is immersed in celebratory spirits, eagerly anticipating the myriad festivals that grace this time of the year till the end. In such an emotionally charged atmosphere, brands have a golden opportunity […]
Within the dynamic world of digital publishing, content creators find themselves at a crossroads where user engagement intersects with revenue generation. Despite crafting captivating content that captivates audiences and extends their time spent on pages, publishers often struggle to fully monetize their ad inventories. The […]
