Amidst the dynamic and rapidly changing advertising industry, publishers have experienced a profound transformation in their approach to reaching audiences effectively. Gone are the days when ad content solely focused on capturing attention, often disregarding the significance of context and content alignment. However, in today’s […]
In the fast-paced world of digital advertising, staying ahead of the curve is essential for publishers, publishing sites, and content creators. Contextual targeting has risen to the forefront as an advertising strategy, revolutionizing how brands connect with their audiences and shaping the future of digital […]
The advertising industry is experiencing a thriving phase, with significant growth anticipated in digital ad revenue. Publishers, creators, and publishing sites are capitalizing on the power of online ads, with programmatic advertising at its core. Notably, late 2022 projections from Statista highlight a remarkable growth […]
The ad tech industry is currently undergoing a seismic shift, characterized by groundbreaking advancements in AI, big data, and the advent of a cookieless world, all of which have garnered significant attention. In this opportune moment, the iMedia summit emerges as a vital event to […]
Moments like this don’t come often. With its remarkable capabilities, Generative AI has unleashed a market frenzy. Far from overshadowing human expertise, AI has seamlessly integrated into ad tech, augmenting capabilities and elevating the value of the end product. The global generative AI market is […]
