It’s 2023, the era where technology and user experience reign supreme. The ad tech market is in flux signified by the upcoming demise of third-party cookies, direct buys making a comeback, and publishers carefully vetting ad tech vendors to optimize the supply path. At the […]
In the world of advertising, the importance of checking metrics cannot be overstated. Keeping a keen eye on various performance indicators is not just a good practice, it is the most effective way to track results accurately and make data-driven decisions. Metrics provide advertisers with […]
In the ever-evolving landscape of digital content, paywalls have risen to prominence, transforming the way people perceive and consume information online. With the advent of the internet and the democratization of information, online publishers faced the challenge of monetizing their content and sustaining their businesses. […]
Amidst the dynamic and rapidly changing advertising industry, publishers have experienced a profound transformation in their approach to reaching audiences effectively. Gone are the days when ad content solely focused on capturing attention, often disregarding the significance of context and content alignment. However, in today’s […]
In the fast-paced world of digital advertising, staying ahead of the curve is essential for publishers, publishing sites, and content creators. Contextual targeting has risen to the forefront as an advertising strategy, revolutionizing how brands connect with their audiences and shaping the future of digital […]
